NIC, Amazon partner to help small businesses grow online

| May 20, 2020 1:00 AM

North Idaho College has partnered with Amazon, the National Association of Community College Entrepreneurship, and Tinderbox Marketing to offer Amazon Small Business Academy, a new workshop series to help North Idaho and eastern Washington businesses develop and expand their online sales through the Amazon platform.

Amazon Small Business Academy will be offered as an online, four-week workshop series from 2 to 5 p.m. on Thursdays, from June 4 through June 25. Due to COVID-19, the course will be taught live by an instructor via Zoom. The cost for all four classes is $40.

“This is an opportunity for companies who want Amazon to be part of their online sales strategy, but would prefer to learn with a trained instructor and group of their business peers,” said Ryan Arnold, NIC director of Regional Entrepreneurial Strategy. “Especially in the wake of COVID-19, many local businesses are needing to adapt their sales channels to include more online sales. NIC’s partnership with Amazon allows our local small business community to gain access to Amazon-developed education and sharpen their skills during this challenging time.”

Amazon Small Business Academy will be taught by instructional partner Josh King, founder of Tinderbox Marketing in Spokane. King received training in Seattle at Amazon headquarters in early 2020, specifically to instruct the Amazon Small Business Academy course in the region.

“Coming from digital media and corporate marketing, Josh has a great background as an entrepreneur, instructor, and professional,” Arnold said. “Through our partnership with Tinderbox Marketing, academy students have access to an instructor who not only helped design the curriculum and was trained directly by Amazon to deliver it, but who is personally equipped to help small business owners and entrepreneurs succeed.”

The Amazon Small Business Academy program is part of an initiative of Amazon and NACCE (National Association for Community College Entrepreneurship) to help fund curriculum development and instruction of digital business courses in community college classrooms around the country. The weekly, three-hour workshops will cover the fundamentals of online business strategies, marketing, merchandising, and inventory management.

“North Idaho College is thrilled to be one of the first schools in the nation to host Amazon Small Business Academy as a tool to help our regional small businesses and entrepreneurs with the world of online selling,” Arnold said.

For more information or to enroll in classes, visit nic.edu/AmazonSBAcademy; email venture@nic.edu; or call 208-929-4038.