An idea on how to jump-start a restaurant

I was a journalist for some years while I lived in Steamboat Springs, Colorado, in the 1970s and ’80s before moving to Sandpoint, Idaho, in 1991. A few people referred to me as “Scoop,” (with no small tone of sarcasm.) But, I was also known as “The Idea Man.”

That being said, (Forgive me, I had to use this so I have the opportunity to comment that this is the most redundant, overused and stupid phrases in the English language. Phew, I got this off my chest), I thought I would relate one of my famous “ideas” which worked for a number of restaurants I patronized or reviewed. This might be especially true for these challenging times.

I propose restaurants as they reopen should add to their menus a teaser menu for the first month or so. This is not a high profit margin, but will usually succeed in drawing both old and also new customers. The “high impact” menu choice I am referring to would consist of at least four or five of the best and most desirable dishes the restaurant offers, all served in very small portions, but on one plate, or per order.

The offering should be offered at an almost irresistible price, making it nearly impossible for past patrons to resist. It also should result in the most important three words any business, other than one which has a monopoly, to reap in return: “word of mouth.” Most people agree these three words can make or break any business which has competition.

Whether at lunch, or especially while dining out for dinner, who does not enjoy the tinkling of glasses, the murmurs of others diners, just soft enough that only the very occasional words can be overheard? When everything clicks and servers and owners and kitchen staff are all at their busy best, like a well-oiled, finely tooled machine, combined with the right partner and a delicious meal, patrons are receiving what can only be described as a dining experience. This is what memories are made from.

(But, hey,) I never said I was the Answer Man. That is for others to decide.

JAMES RICHARD JOHNSON

Clark Fork