TV show to feature local company
SANDPOINT — Thanks to its innovative work in limiting health care costs, a local company is getting national attention with a spot on the television program “Today in America.”
DCC, a company specializing in cost containment for dialysis treatments, started in 2002 with the mission to assist clients with the rising costs for the procedure.
According to the company’s research, the two largest dialysis providers increased their treatment rate by 26.5 percent in 2008 alone, resulting in 52 percent bill increase for patients. To limit unwieldy expenses, DCC’s analysts flex their expertise and advise means to cut their clients’ costs. Those efforts save millions of dollars each year.
People are starting to take notice.
About six months ago, representatives of the TV program “Today in America” requested that DCC and company executive Lisa Greenblott be featured on an upcoming show about solutions to the rising costs of health care.
“They got a hold of me directly and asked if we were interested in participating,” Greenblott said.
An informative program hosted by former NFL quarterback Terry Bradshaw, “Today in America” covers trending and relevant issues impacting the nation in areas like medical technology, business and travel.
After undergoing several interviews to confirm placement on the show, Greenblott received confirmation that DCC would indeed be featured on the program. A TV crew arrives today to shoot B-roll footage and interview segments for the upcoming episode.
“I was very pleased that they decided to include us,” Greenblott said. “We’re just a small company in Sandpoint, so it’s great to receive this kind of attention.”
Four individuals will be featured in interviews, including the company’s chief operating officer, a representative of DCC’s largest client organization, a patient who receives dialysis at home and Greenblott herself.
After the shooting is complete, an extended editing and approval process begins. Administrators will approve the footage, crew members will craft it into a final episode cut and Greenblott will have the opportunity to authorize the DCC portions. The entire procedure will take about three months to complete.
Once it’s ready, however, it will broadcast across 15 different states and once nationally on CNN. Greenblott anticipates that it will bring more exposure to an issue that, for many patients, can be overwhelming.
“I’m hoping that this will educate Americans about dialysis,” she said. “It’s kind of a blind spot in health care.”