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Business consultant: Hard times also offer many opportunities

| February 3, 2012 6:00 AM

SANDPOINT — The Greater Sandpoint Chamber of Commerce has welcomed Ron Wisman to the organization.

He asks, “How’s business?” He’s asked many businesspersons and individuals this question recently. Most all shook their heads and said; “you shouldn’t ask such a thing of a person right now.”

“Times are getting tougher,” Wisman said. “Still, I’m inclined to look for silver linings in the storm clouds.”

Ron Wisman, a local business consultant and counselor, has some unique thoughts on the economy and he’d like to share them with you.

“The economy is used to justify failure. It gives people an out a lot of times. The whole fact is there’s just as much money made on a down market as an up market. Other avenues of opportunity do open up but fear comes in and people are afraid to use the new thinking required. Look at it this way, just about everyone qualifies as a businessperson. Your personal finances are a business, too.”

Wisman has degrees in business administration, finance and accounting. He has studied at six different universities, been licensed with the Midwest Stock Exchange, National Association of Security Dealers and others. He’s been involved in almost every level and every facet of business from General Motors to owning his own furniture store in Phoenix, plus as a public accountant.

As a Sandpoint business consultant, located in the Old Power House building, Wisman offers complete counseling on money problems, debt, risks, success, failure, and also new ventures. Wisman was a Sandpoint resident for many years up until 2005 when he decided to travel by RV around the West Coast, down to Phoenix, and then all the way out to Wisconsin visiting family. After spending last winter ice fishing, he felt he should not have left Sandpoint so he migrated back. His greatest sense of accomplishment is working with large and complex problems; he loves a challenge.

“When the economy tanks, like it is now, the fears that creep in can be devastating. It paralyzes sound judgments. We start making emotional decisions. People have the fears of a lost or losing job, house, car, etc. What we need to realize is the positive side. The painful experiences can get you pushed into a new venture. It can be a positive thing.”

“It seems, “we all have a life’s plan. If we don’t move with it, then we get pushed.” Worthiness is a self-image. If you put yourself there, that’s where you are. We set our own limitations by our thinking and perhaps will not have to “pull up short” or those ideas we thought were impossible.”

“Many of my clients experience limited capital for even the basics. Most everyone, when tested, could make a sacrifice. I call this “seed money” for a new life’s adventure in the business world.”

“We’ve painted a picture of the businessman that he or she has all their stuff together. The appearance is that he’s very successful and making money. When he’s put on that pedestal, he’s isolated. He needs counseling more than any other.”

“Why people get into trouble is because they’re tuning into their feelings instead of their intuition. Feelings are tied into the emotional structure that runs hot and cold, day and night. Intuition is tied into the individuals own life plan. Hunches can be valuable when they come from the right source. “

“I’m not sure what value the intellect has in business. Business is a relationship. We all have an outstanding gift for some specialized activity, it’s in there somewhere.”

Information: 255-7426