Keokee presses past quarter century mark
<p>Chris Bessler, president and CEO of Keokee, a marketing and communications firm, has used technology to guide his business through constantly changes tides since he first opened shop in Sandpoint 25 years ago. (Photo by DAVID GUNTER)</p>
SANDPOINT — Twenty-five years in the publishing trade will take you through some big changes. Not Gutenberg Press kind of big, perhaps, but substantial enough to require a name change and a revised approach to corralling words and getting them in front of readers.
“That’s the funny about this business,” said Chris Bessler, who founded what was then known as Keokee Co. Publishing in 1990. “We started out as a publishing and editorial service. Since then, we’ve morphed into a media and marketing company.”
In the quarter century that Bessler has captained his ship, Keokee has published 35 books, produced three glossy magazine titles and helped launch hundreds of web sites. It is that last area that has brought about a sea change, according to Bessler.
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