NLI wins communications awards
(Courtesy photo) Elissa Glassman, director of NLI Communications/Conservation poses with a few of the awards and the ads which formed the rural electrical cooperative’s winning campaign.
(Courtesy photo) Pictured, from left, are Chris Bessler, CEO of Keokee media + marketing, and Elissa Glassman, director of NLI Communications/Conservation with the award the rural electrical cooperative received for its ad campaign,
SANDPOINT — The idea is simple: When we all pull together, we can accomplish amazing things.
That’s the kernel of wisdom underlying the “More Powerful Together” series of ads, stories and digital messages produced this last year by Northern Lights Inc., the rural electrical cooperative serving Bonner and Boundary counties as well as parts of northeast Washington and northwest Montana.
As it turns out, it’s an award-winning idea.
The ad series won multiple accolades in the annual awards made by the Northwest Public Power Association during the 26th annual NW Communications and Energy Innovations Conference, held it Tulalip, Wash., in September.
With a record-breaking 257 entries this year, the power association presented NLI with three Excellence in Communications awards. Elissa Glassman, NLI’s Communications and Conservation director who oversees the campaign, was on hand to receive the awards.
“NLI was honored to receive these awards,” said Glassman. “The “More Powerful Together” message supports our cooperative’s contribution and dedication to the communities we serve.”
The ad series appears in the Bonner County Daily Bee as well as other regional publications; NLI also produces content for the Ruralite magazine as well digitally.
NLI received two Excellence in Communications awards for its creative print ads and photos, and received an additional award for its website at nli.coop. Keokee media and marketing in Sandpoint helped to execute the series.
The individual entries in this year’s Excellence in Communications Competition entry judging was based on concept, message and execution.
“This annual event showcases top-rated communications and energy innovative performances, so naturally NLI is proud to have won,” said Glassman.